Amateurism is my graduate thesis project at the Maryland Institute College of Art (MICA). Developed over the course of six months from Sep 2016 to Mar 2017, it first unleashes my musician alter ego and then combines it with my designer self resulting in a diverse yet cohesive body of work.
The driving force behind the content for the visuals was the idea that this “band” is on the rise and touring underground venues. The visuals were created to support the said idea.
A physical album art piece with wood as the primary material. I laser cut the type in 4 layers (collectively corresponding to the drums, guitars, bass and vocal stems in the music) and glued them together. I then painted them white and finally solidified them on a 32in x 32in black painted wood base which is about an inch in thickness. The idea here is that due to the nature of human imperfection, the 4 layers aren't going to line up perfectly—similar to how the music won’t line up when different people are playing different instruments live—and that's absolutely fine.
A tour, be it real or fictional, is incomplete without tour posters. I designed these posters inspired by the visual style of alternative, indie, new wave, grunge and punk underground tour posters of the 80’s and 90’s. Sketching, scanning, blowing up the image, tracing and digitally manipulating a few of the source visuals were some of the techniques I employed in my process.
I designed my exhibition like a record store environment that revered the band. The audience had the liberty to experience the music and visuals in different ways, thereby defining multiple entry paths into the exhibit.