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Visualizing Taste

Rachel Minier

Visualizing Taste is an exploration in how design can be used to interpret and represent abstract concepts, as well as how it can inspire a deeper, more thoughtful, and ideally better relationship with food.


Visualizing Taste Exhibition

Visualizing Taste Exhibition

The components for this exhibition were created using feedback from a questionnaire (shown on pedestal) on people’s perceptions of the colors and shapes of basic tastes (salty, sour, bitter, sweet).

Visualizing Taste Exhibition

Visualizing Taste Exhibition

The mounting of the Taste Visualizations allowed viewers to explore a variety of angles and overlaps.

Taste Visualizations Detail

Taste Visualizations Detail

Taste Visualizations Detail

Taste Visualizations Detail

For the exhibition, stills from the taste videos were printed on transparency and sandwiched between sheets of acrylic.

Salty Gif

Salty Gif

Saltiness proved to be one of the most divisive tastes in terms of visualization. While most consider the color to be white, responses for shape included round/oval, square/rectangular, and jagged, and were all quite closely ranked.

Sour Gif

Sour Gif

Of the four, sour had the highest number of consistent responses for color and was overwhelming considered to be yellow/green.

MinierR_thesis_07.gif
MinierR_thesis_08.gif
Hot and Sour Soup

Hot and Sour Soup

Three Food Landscapes were created using the data collected from the taste questionnaire, as well as information on top, middle, and low notes of a dish. This one represents hot and sour soup.

Hot and Sour Detail

Hot and Sour Detail

These were printed on transparency in three layers and mounted for the exhibition.

Banana Split

Banana Split

A banana split visualization.

Gin and Tonic

Gin and Tonic

A visual gin and tonic.

Banana Split Detail

Banana Split Detail

Gin and Tonic Detail

Gin and Tonic Detail

The Designer

The Designer

© 2019 MICA Graphic Design MFA