A visual explanation of basic typographic principles.
Type Term is a 3D motion graphic which explains six basic typographic terminologies. My goal is to explore an enjoyable learning experience. My target audience are people without a graphic design background and beginners entering the field of graphic design.
To reduce the difficulty of concept comprehension, I associate the meaning of typographic terms with things or movements appears in real life.
Tracking adjusts the overall spacing of a group of letters. Tracking can be loose or tight.
Kerning adjusts the space between individual letter forms.
Leading or line spacing is the distance between the baselines of successive lines of type.
Alignment is the setting of text of image relative to a page, column, table cell, or tab.
A grid breaks space into regular units. It serves as a rational framework for organizing graphic elements.