Act On is an activism aggregator created in response to the deafening outcry of the American people. The app allows users to personalize today’s political conversation and gives them a platform to organize it in a way that is meaningful to them.
Act On focuses on three areas of activism: Send On, March On and Sign On. Within each section the user is prompted to take an action that extends beyond Act On into the real world.
The exhibition highlighted the action elements of the app.
Personalization and ease are key to keeping people engaged and motivated to take real action outside of the digital space. First users pick what they want to see, then they pick who they want to hear from.
In the exhibition an iPad was provided to allow users to search for their Senator’s contact information and use that information to send a postcard requesting action in the House or Senate.
The Send On section allows users to download a physical postcard to send or email a digital postcard to their reps.
If you have a rally of march to attend, you need a sign. The March On section has a variety of signs available for users to download.