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Many celebrations are associated with a series of tangible objects, practices, and emotions that convey specific connotations. Based on our cultural expectations, our minds make assumptions about birthdays, weddings, funerals, and other celebrations, which are deeply rooted in tradition. By disrupting the usual norms, we can rewrite our own stories and express ourselves fully.

The Unexpected

Eugenie Jaeeun Kwon

Exhibition: Overview 1
The overview of the exhibition space with three campaigns, each consisting of a photograph and catalog

Exhibition: Catalog
A catalog on the pedestal in the exhibition space

Campaign: A Solo Birthday (Catalog Overview)

A compilation of the pages in the catalog for “A Solo Birthday”

Campaign: A Solo Birthday (Catalog)
Page close-up of “A Solo Birthday”

Campaign: A Solo Birthday (Catalog)
Page close-up of “A Solo Birthday”

Campaign: The Comfortable Wedding (Catalog Overview)

A compilation of the pages in the catalog for “The Comfortable Wedding”

Campaign: The Comfortable Wedding (Catalog)
Front cover of “The Comfortable Wedding”

Campaign: A Cinematic Funeral (Catalog Overview)

A compilation of the pages in the catalog for “A Cinematic Funeral”

Campaign: A Cinematic Funeral (Catalog)
Page close-up of “A Cinematic Funeral”

Exhibition: Overview 2
The overview of the exhibition space from an angle

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