A brand’s visual identity can emphasize or 
de-emphasize various facets of itself. An identity as public as the National Park Service should represent all forms of belonging, and yet today, the park system has never been more under threat. By re-imagining ancient petroglyphs and park propaganda, See America invites you to to another side of our nation’s story: one that celebrates intrinsic indigenous culture within the identity of our parks and American history 
— because parks are for everyone.